AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps in Central America: Q2 2025 Performance
Explore the performance of the leading personal finance apps in Central America during Q2 2025, with insights into downloads, revenue, and active users.
In the second quarter of 2025, the personal finance app market in Central America saw diverse trends across the top five applications on a unified platform. Data from Sensor Tower provides a detailed look into the performance metrics of these apps.
Saving Money - Budget Expense from ATH Software experienced fluctuating weekly downloads, peaking at approximately 33K in early June. Its active user base showed a steady climb, reaching around 47.7K by the end of June.
Money Manager - Budget Planner by atiler banlaner maintained a consistent number of weekly active users, peaking at about 79K in early May. The app’s downloads varied, with a notable increase to over 11K in early May.
Zenna from Fortress GB Limited saw a significant spike in downloads to over 22K in late April, while its active users peaked at around 17.2K in the same period before stabilizing.
Splitwise showed a steady weekly revenue, consistently around $3.4K to $4.5K throughout the quarter. The app's active users peaked at over 66K in mid-April, with downloads hitting a high of 6.3K in late April.
NEKO: Budget & Bill Tracker by Tuxedo Lab LLC recorded steady revenue, reaching $1.8K in mid-May. Downloads were highest at 5.6K in late April, while active users peaked around 18.4K in early June.
For more detailed insights and analysis, visit Sensor Tower.
